The 1975, an indie pop band from Manchester, have produced a single with a radical change of pace compared to previous hit singles like ‘Chocolate’, ‘The City’ and ‘Sex’. This new song, ‘Medicine’ is essentially a ballad, designed to make young hard core female fan’s hearts melt slowly and painfully. I really love the song and it is a call back to their early EPs which included songs like ‘You’ and ‘So Far (It’s Alright)’ which are fairly similar to this new one. However, I keep expecting a crescendo and a rhythmic drum beat to kick in, leading the final 40 seconds into a dramatic key change, making the single a little more exciting and invigorating. This doesn’t happen. Before you know it the melancholic, infrequent vocals have come to an end and you are left needing to repeat the song, wondering if there is something you missed.
Don’t get me wrong, it is a beautiful song which could be timeless, and clearly has a lot of heartfelt meaning, but I personally don’t see why they chose this particular song to introduce their second album – it could turn away a large part of their fan base who are there for the upbeat, interesting pop songs which defined the last album in terms of singles. In my opinion, a band should put out music first and foremost for themselves, and the 1975 have done this, so in that sense it was a good decision and they obviously felt strongly about sharing this song with their fans. I really love the lyrics because although they’re simple they evoke a lot of emotion and they don’t overpower the music, but rather blend into the song as another layer, like a bass guitar. The beat is solid and the melody is catchy in its own way. Definitely check it out and form your own opinion.